General information

Office (s)
Bracknell, UK
Date Published
Friday, March 25, 2022
Country
United Kingdom
Job ID
20424
Function
Marketing

Description & Requirements

About Us:

Epicor Software is a global technology leader dedicated to helping businesses drive growth for more than 45 years. Our modern, industry-specific software helps customers boost efficiency and productivity by simplifying and automating everyday processes. We have a stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and solutions through teamwork, constant innovation, and integrity. We strive to hire and reward star players who inspire one another and drive results for the business and our customers.

About the Role:

The Field Marketing Consultant will execute the strategic field marketing initiatives and marketing programs to support the UKI growth objectives.   You will play a fundamental role in driving marketing success and managing a diverse range of integrated marketing programmers and activities across the marketing mix. 

Key Responsibilities:

  • Design and implement marketing lead generation programs, tools, and guidelines to be used by the business development teams and direct and indirect sales team.
  • Collaborate with colleagues to develop electronic communications, web presence, events, thought leadership, sales support materials, social media, events and other efforts that align with sales and business goals.
  • Understand the buying life cycle from Top, Middle and Bottom of the funnel and manages prospect programs at all stages for UKI demand-generation campaign execution.
  • Ensure all activity is measured and reacts to success metrics. Perform actionable analysis, and to make demonstrable, data driven decisions to improve outcomes and ROI.
  • Understand the principles of Account Based Marketing and build out creative account-based marketing campaigns to engage with our top target accounts and drive sales opportunities.
  • Optimize digital demand-generation strategy in partnership with the digital team.
  • Negotiate and manage key relationships with associations, media publications and directory vendors to maintain established connections to amplify in country activity.

What You Will Need to Succeed:

  • Strong project management
  • Works well in a highly matrixed organization of shared services marketing teams, field marketing teams and regional sales and product teams
  • Adaptable and highly self-motivated
  • Effective relationship building and communication skills
  • Understand the principles of Account Based Marketing (ABM) and has experience with modern ABM marketing technology stack. E.g. (HubSpot, Salesforce and list building tools such as ZoomInfo)

Qualification:

  • 3- 5 years B2B marketing experience, 2 years gained within a software or technology company

Extra

  • Hands on experience of working in a Field Marketing role.
  • Comfortable with the designing and implementing marketing lead generation programs and campaign execution.
  • Excellent track record of end-to-end campaign execution and delivering results.
  • Current and up to date knowledge of digital practices including online web and social.
  • Ability to build strong relationships with internal stakeholders, in particular sales.

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