Epicor

Field Marketing Principal- Middle East, South Africa and India

The Field Marketing Principal is responsible for driving campaign strategy and pipeline support programs. Focuses on a variety of marketing projects focused on conceiving an executing targeted programs to drive sales. Collaborates with other departments such as sales and product development. Leads projects and mentors other team members.

Duties & Responsibilities:

• Sets strategic marketing direction and omni channel campaigns strategy, execution and optimization.
• Develops and recommends strategy for ROI-oriented marketing activities and programs.
• Designs and implements marketing lead generation programs, tools, and guidelines to be used by the sales team.
• Analyzes and provides recommendation based on reporting and measurement to determine the effectiveness of programs.
• Collaborate with other team members to develop print and electronic communications, web presence, events, thought leadership, sales support materials, social media and other efforts that align with sales and business goals.
• Participates in trade shows to develop business relationships with customers and prospects to better understand their goals and challenges.
• Create consistent communication with sales senior level leadership to promote awareness of programs, provide activity updates, and solicit feedback.
• Negotiate contracts and arrangements with outside vendors supplying services or materials in support of marketing programs.
• Leads projects and mentors other team members.
• Uses knowledge from industry practices to recommend innovative marketing campaigns and ideas.

Knowledge, Skills & Abilities:

• Strong writing/proofreading skills and positive, high-energy, team-focused attitude are must.
• Self-starter who knows when to pull the right people into a project, proven collaboration experience.
• Strong organizational, prioritization and project management skills.
• Knowledge of branding concepts 
• Demonstrated passion and proven ability to learn technology quickly.
• Knowledge of enterprise software solutions

Qualifications:

• 8+ years applicable experience and demonstrated success/knowledge
• 3+ years of specialized/industry experience
• Bachelor’s degree in marketing or related field (or equivalent experience)
• MBA is a plus