Job Title: Senior Public Relations Specialist
Epicor is one of the world’s leading software companies, with more than 20,000 customers in over 150 countries using our products to effectively and efficiently automate and streamline their essential business functions. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities. Epicor is privately owned by KKR & Co. and produces approximately $900M in annual revenue with around 4,000 employees.
We’re looking for a very strong writer/communicator— a self-starter, able to simultaneously manage multiple projects and meet deadlines—to join the Epicor Corporate Communications team in this senior specialist level position. Reporting to the Global PR Senior Manager, this role will assist in increasing the company’s visibility in the Americas through targeted, measurable media relations programs, leveraging traditional as well as contemporary media concepts and tools. Content development including, but not limited to, news releases, contributed articles, blogs, speaking abstracts, and award submissions is a primary focus, in addition to cultivating and nurturing relationships with key media as assigned. All of the above will be applied to ensuring Epicor messaging and positioning are clearly articulated and reinforced, to drive brand awareness and create engagement around our business software solutions tailored to the manufacturing, distribution, retail, and services industries.
While software industry experience is desired, experience in public relations is required, as well as solid knowledge and relevant experience using social media/networking tools. The position is based at our headquarters in Austin, Texas, US, and will interact directly with our field marketing, product marketing, and sales teams, as well as executive management.
Assist Global PR senior manager with development and approval cycles for assigned communications materials, including news releases, executive bios, company backgrounders, media advisories, award and speaker abstracts, blogs, etc.
Handle inbound media requests via the company PR agency; respond in a timely and effective manner to schedule spokesperson or customer interviews
Assist with editorial and content calendar development for PR events and content
Assist with the company’s awards program; including identifying new opportunities for recognition and working with stakeholders on completing nominations
Product launch support includes assisting with scheduling pre-briefs with targeted media and bloggers; coordinate access to industry analyst quotes and references through the AR Manager; prepare spokespeople
Develop briefing and messaging documents for media and analyst tours, trade shows and events
Review and edit content from the company PR agency, ensure company approvals processes are adhered to
Assist with the management of the company’s PR agency, ensuring the team have access to relevant content and spokespeople as required
Other duties as assigned
Bachelor’s Degree required in Communications, Public Relations, Journalism, Marketing or related field
3-5 years’ experience in public relations role with a company or agency required, preferably in software/technology industry
Knowledge of public relations best practices and procedures
Current, in-depth knowledge of social media trends
Existing relationships with key media and influencers covering the enterprise software market a plus
Exceptional communication, writing, editing, project and relationship management skills
Quick learner, must be able to respond to a variety of media and marketing request with tight deadlines
Strong analytical abilities, plus proficiency in all Microsoft Office applications (Word, Excel, PowerPoint, SharePoint, etc.) required
Energetic, efficient, resourceful team player with a strong worth ethic and dedication to excellence
Proven track record developing solid relationships with internal team members and external publics
May require some travel (<10%); domestic and international
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Epicor Software Corporation is proud to be an equal opportunity/affirmative action employer.
Requisition Number: 19000559
Requisition Number: 19000559
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