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Senior PPC Specialist at Epicor | Software Careers


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Apply now Job ID 19001947 Date posted Nov. 29, 2019 Bengaluru, Karnataka Marketing
Senior Search Engine Marketing Lead (PPC , Social Media)
About Us:
Epicor Software is a global technology leader dedicated to helping businesses drive growth for more than 45 years. Our modern, industry-specific software helps customers boost efficiency and productivity by simplifying and automating everyday processes. We have a stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and solutions through teamwork, constant innovation, and integrity. We strive to hire and reward star players who inspire one another and drive results for the business and our customers.
About the Role:
Our digital media team is looking for an ideal candidate who is passionate about digital media, specifically search engine marketing (SEM) to develop global strategy, proactively seek out optimizations to improve performance and report on lead generation. Staying up to date in the latest SEM technologies, techniques, trends, and best practices is fundamental. Rolling up your sleeves, digging in, and attention to detail is mission critical. He/she is a self-starter, go-getter, and proactively shares knowledge with other team members. This individual will have an opportunity to grow in an international team striving for innovation, respect, and teamwork! We have over 50 tools in our tech stack, so the learning and innovation is endless. Our company invests in technology and it’s an exciting time to join a growing team at Epicor!
What You’ll Do:
  • Build relationships and maintains communication with international field marketing teams across the globe to assess digital media needs and develop campaigns to meet program, budget and lead goals
  • Partners with fellow digital media team members on recommendation for full digital media strategy including paid search, paid social and display advertising (display, video, native, audio) through account-based marketing programs or programmatic buying strategies
  • Analyze campaign PPC performance and make statistically smart, relevant optimizations
  • Produces reports, analysis and insights to improve campaign performance
  • Proactively manages accounts to ensure strong performance including but not limited to keyword management, bidding strategies, campaign structure, A/B testing, content, and landing page optimization
  • Manages vendor relationships with Acquisio, Google, Bing, YouFind, SEMrush, etc.
  • Maintain flexible work schedule to meet business needs and work with teams across the globe
What You Need to Succeed:
  • Strong analytical skills with genuine excitement for campaign performance
  • Expert level experience creating, implementing and B2B paid search (PPC, SEM, GDN programs)
  • Exceptional skills in building strategy and reporting results through Tableau, Google Data Studio, MS PowerPoint or other reporting tools
  • Outstanding organizational skills and the ability to manage a large volume of work including 100 search campaigns, across 150 countries, in a variety of industries with a significant budget, while meeting deadlines
  • Understand B2B sales cycle and be held accountable to build high-quality leads. Working knowledge of Marketo and Salesforce.
  • Lead with service mindset to be responsive and agile for any shifts in budget or focus
  • Must be driven by continuous improvement
  • Advanced computer knowledge (Microsoft Suite: Excel, PowerPoint)
Additional Skills That Could Set You Apart:
  • Google Adwords Certification
Primary location: Bangalore Karnataka India
Senior PPC Specialist

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