Senior Manager, Digital Marketing
Epicor Software is a global technology leader dedicated to helping businesses drive growth for more than 45 years. Our modern, industry-specific software helps customers boost efficiency and productivity by simplifying and automating everyday processes. We have a stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and solutions through teamwork, constant innovation, and integrity. We strive to hire and reward star players who inspire one another and drive results for the business and our customers.
About the Role:
The Senior Manager, Digital Marketing sets the direction and plans for cohesive paid digital media programs globally. Develops, implements, tracks, and optimizes the company's paid digital campaigns. Manages a team of digital experts.
What You’ll Do:
Manages internal team that runs day-to-day execution of paid media campaigns globally not limited to PPC, display, retargeting, LinkedIn paid programs, and other social channels
Plans, manages, and executes paid media programs including but not limited to; keyword (ppc), retargeting, display, and social
Manages, negotiates, and supervises all media buys through bid management platform, programmatic vendors, social platforms or other partners
Proactively manages accounts to ensure strong performance including but not limited to; keyword management, ad copy, landing page content, bidding strategies, campaign structure, and A/B testing
Manages global budget for all paid media programs, ensures budgets are spent effectively in the right channels/programs
Provides advertising best practices across all digital channels, reviews ad copy, ad creative and landing pages to ensure quality and effectiveness
Maintains strong vendor partnerships and ensures vendors are meeting SLAs and KPI goals
Proactively brainstorms new and creative growth strategies and tactics to increase audience reach, engagement and lead generation. Identifies best practices and emerging trends.
Creates KPIs based on company goals and channel objectives. Optimizes programs and reports against the KPIs.
Ensures performance reports are delivered to cross functional partners and leadership
Mentors team members to achieve targeted performance KPIs and provides guidance on optimization across all digital buying platforms/partners
Maintains flexibility in work schedule to meet business needs
Additional Skills/Experience That Could Set You Apart
Proven experience managing complex, audience targeted paid media programs for brand awareness and lead generation through PPC, retargeting, display, LinkedIn, and Facebook at a global scale
Strong segmentation experience and media campaign development targeting prospect journey and other acquisition objectives
Experience managing bid management platforms and programmatic media buying
Has strong understanding of lead nurturing and sales process to ensure quality inquiry through the funnel
Strong analytical approach to acquisition including lead funnel metrics, content effectiveness, and campaign performance
Proven experience managing results-oriented and data-driven digital marketing teams
Strategic thinker with outstanding organizational skills, detail-oriented with strong follow-through and a sense of urgency
Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.
Self-starter/hands-on approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Advanced computer knowledge (Microsoft Suite: Excel, PowerPoint)
Excellent presentation, written and verbal communication skills
Experience with CRM specifically Salesforce.com
- 10+ years progressive experience and demonstrated success/knowledge in building paid media programs across user journey, media buying direct and through programmatic partners
- 4+ years working in a paid media agency
- 4+ years of globally B2B paid media program management
- 5+ years managing and developing employees
- Bachelor’s degree in Marketing or related field
- MBA is a plus
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