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Senior Marketing Manager: ISV Partner Marketing at Epicor | Software Careers


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Apply now Job ID 20000201 Date posted Feb. 13, 2020 Minneapolis, Minnesota; Trevose, Pennsylvania; Austin, Texas; Carlsbad, California; Dublin, California Marketing
Senior Marketing Manager: ISV Partner Marketing
About Us:
Epicor Software is a global technology leader dedicated to helping businesses drive growth for more than 45 years. Our modern, industry-specific software helps customers boost efficiency and productivity by simplifying and automating everyday processes. We have a stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and solutions through teamwork, constant innovation, and integrity. We strive to hire and reward star players who inspire one another and drive results for the business and our customers.
About the Role:
The Sr. Product Manager of Partner Marketing is responsible for defining the strategy, development, execution, and measurement of global partner marketing programs that accelerate growth strategy and drive incremental ARR (annualized recurring revenue) through partners. Primary responsibilities in this role include leading the creation and execution for strategic marketing initiatives such as the Account-Based Marketing program, partner training and transition to cloud growth objectives. This role drives Epicor solutions partner sales pipeline. It will aid in helping to recruit, nurture and build the right partner ecosystem and marketing support infrastructure to ensure partners are able to drive sales opportunities. This role is responsible for the definition and execution of the ISV partner marketing program, including development of marketing plans, deliverables, and partner/product launches with product marketing industry leads. He/she will work in close collaboration with the channel sales and marketing team to build a strong integrated VAR/ISV ecosystem and go-to-market model by integrating ISV solutions into marketing programs where applicable and leveraging partner infrastructure to drive cohesive Epicor partnering experiences.
What You’ll Do:
  • Develop and deliver a world-class, results-based global partner marketing program that support Epicor revenue and growth objectives
  • Define and implement marketing programs that drive revenue and ambitions for ISVs
  • Work closely with channel, product marketing, management teams to drive additional partner revenue for Epicor and partner products and solutions
  • Serve as champion of partner ecosystem, helping teams understand value of partnering and partner solutions in driving incremental sales.
  • Lead the identification and creation of assets, tools, and resources to support partners in driving activities and business growth
  • Work closely with product marketing industry teams to drive partner solutions into Epicor launches to ensure partner story is marketed and articulated effectively
  • As required for key partners, develop partner launch plan and materials with prod mgmt and marketing.
  • Ensure content and supporting material is available to partners to drive improved performance
  • Develop and deliver partner go to market program and ensure cohesion and rigor in how delivered, building out partner marketing portals and self-service marketing for greater scale and marketing reach
  • Work in close collaboration with partners, product and development leadership to enhance the ability to reach prospects and enable relevant, targeted campaigns
Desired Skills:
  • Cross-functional leadership experience
  • Knowledge of marketing and delivering SaaS products and/or services to market
  • Significant experience and understanding of the dynamics and operations of indirect (partner) channels with a specific focus on ISVs
  • Extensive experience in partner marketing, including a deep understanding of types of partnerships, and developing and driving partner marketing programs, campaigns and content
  • Experience and understanding of the dynamics and marketing strategy required to building a thriving ecosystem of partners
  • Strong executive presence and negotiation skills
  • Proven record of creating and delivering successful partner strategies with the ability to switch between tactical and strategic initiatives
  • Deadline and target / KPI driven, effective planner
  • Bachelor’s degree or higher
  • Very strong verbal and written communication skills; confident and compelling presenter
  • Effective team leader and individual contributor with strong teaming skills and willingness to share knowledge across the organization
  • Ability to embrace a growth mindset and inspire others to do the same
  • Ability to manage teams remotely and work effectively across a highly matrix organization

Primary location: Minneapolis Minnesota United States
Other location(s): US-Pennsylvania-Trevose;US-Texas-Austin;US-California-Carlsbad;US-California-Dublin
Senior Marketing Manager: ISV Partner Marketing

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