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Senior Product Marketing Manager (Distribution Software) at Epicor | Software Careers


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Apply now Job ID 19001035 Date posted Jul. 03, 2019 Trevose, Pennsylvania; Austin, Texas; Minneapolis, Minnesota Marketing

Job Title: Senior Product Marketing Manager, Distribution

Location(s): US, Pennsylvania, Bensalem OR US, Texas, Austin OR US, Minnesota, Minneapolis OR US, California, Carlsbad OR US, California, Dublin

Company Overview

Epicor is one of the world’s leading software companies, with more than 20,000 customers in over 150 countries using our products to effectively and efficiently automate and streamline their essential business functions. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities. Epicor is privately owned by KKR & Co. and produces approximately $900M in annual revenue with around 4,000 employees.

Role Summary/Purpose:

As Senior Product Marketing Manager, Distribution, your responsibilities will include the development and execution of the global market strategy for Epicor Eclipse and Epicor Prophet 21, and other products as assigned. You will be responsible for bringing Epicor solutions to market, partnering with Marketing, Sales, Product Management, and third-party partners to achieve business objectives. You will be the primary spokesperson for your solutions and must be comfortable with all communication channels including public speaking. You must possess a unique blend of industry experience and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time researching the market to understand trends and business problems that relate to Epicor solutions. You will craft the messaging and positioning for your products, and drive sales growth and market penetration through the creation of compelling digital content and materials. Attention to detail and an eye for quality, along with a deep understanding of the business scenarios and challenges faced by distributors in today’s fast-changing, digital economy, and the ability to grasp and align software capabilities with business benefits are crucial.

You must be able to interact with all areas of the company. In particular, you will work with Product Management to define and implement a strategy derived from existing ideas and help to develop new ideas based on your industry experience, ongoing market research, and your contact with customers and analysts. You will work with sales and marketing communications to define the go-to-market strategic imperatives, helping them understand the product messaging and positioning, business scenarios, key benefits, and target customer. You will work with launch management to ensure organization-wide readiness for launch and successfully build momentum for new solutions.

Essential Responsibilities:

  • Develop and execute go-to-market strategy to drive buyer interest at the top of the marketing funnel and accelerate velocity through the pipeline
  • Assimilate information from clients, company executives, sales team, client services, and industry sources to develop both short- and long-term vision and drive go-to-market execution.
  • Develop the market requirements, buyer personas, and segmentation detail and definition necessary for product strategy and downstream marketing and field execution.
  • Develop the positioning, messaging, content, and thought leadership necessary for brand awareness, demand generation, and pipeline acceleration for both new customer acquisition and existing customer solution expansion.
  • Command attention and respect as an industry thought leader and spokesperson for Epicor, both in writing and in person.
  • Deliver sales enablement in a variety of ways to ensure that the sales teams can set Epicor apart with compelling and consistent messaging and content.
  • Identify and build partnerships within the industry that contribute to the overall growth of the business.
  • Market and competitive intelligence – be the expert on the size and vitality of your target markets, buyer personas, and buying criteria; be the expert on your competition and how to consistently defeat them
  • Cross-functional collaboration – work closely with colleagues across the organization to prepare for making our sales teams and our customers successful


  • 7+ years of software product marketing experience with at least 3 years of experience in a field-facing role, preferably with experience in distribution
  • Cross-functional leadership experience
  • Strong appreciation of business challenges facing distribution professionals
  • Good knowledge of current marketplace and competition in ERP
  • Bachelor’s degree or higher in engineering, business, or marketing
  • Very strong verbal and written communication skills; confident and compelling presenter
  • Excellent people skills to interact with staff, colleagues, cross-functional teams, and third parties
  • Willingness to travel both domestically and internationally to support sales and marketing initiatives
  • Advanced proficiency with Microsoft Office (PowerPoint, Word, OneNote, Excel), Microsoft SharePoint, and Microsoft Teams


Epicor Software Corporation is proud to be an equal opportunity/affirmative action employer.

Requisition Number: 19001035

Primary location: Trevose Pennsylvania United States
Other location(s): US-Texas-Austin;US-Minnesota-Minneapolis
Senior Product Marketing Manager (Distribution Software)

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